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3 TIPS: SEO

Search engine optimization is crucial in digital marketing. There are several underlying components within the greater SEO: on-site, off-site, local, and reputation management. Whether you are focusing...

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9 Digital Marketing Buzzwords Defined

“Can you get that ROI report for me?” We all have those moments where we nod at appropriate places in the conversation while making a mental note to google a word later (“ROI?”). Fear no more, for the...

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The Power of Content Marketing for B2C & B2B Brands

We can confidently say that content marketing is effective because you’re reading into it right now. Do you check our blog regularly or did you find us by way of a social network? Either way, you’ve...

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Back to the Basics: Blogging Best Practices

A vital component of content marketing, blogging provides many benefits for brands – including increased traffic and digital visibility. A company blog is also an effective form of inbound marketing:...

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Sorry Kanye – Content is Still King

“Yo Content, I’m really happy for you and I’mma let you finish but I just want to say that I’m the King.” We definitely took creative liberties in quoting Kanye’s infamous awards show interruption,...

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User-Generated Content: WHAT, WHY & WHERE

WHAT Marketers have long struggled with garnering the trust of consumers. As digital opportunities advance, however, it’s possible to tackle this issue head on by actually utilizing the consumer as a...

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How to Increase In-Store Sales With Online Marketing

Developing a strong digital presence can help drive sales to offline stores. Leverage the following 7 tips to put your online efforts to work for your brand.   Analyze data to understand audience...

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How To Create Engaging Visual Content For Men on Pinterest

Read our full article by ZOG Digital’s Kevin Warhus in The Outreach Marketer. —– Pinterest is often viewed as a platform primarily used by women; however, Michael Lopp, head of engineering at...

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[January 21 WEBINAR] Content Marketing in 2015

Wednesday, January 21 at 11 a.m. EST Register Now Join ZOG Digital and Ryan Skinner, senior analyst from Forrester Research, Inc., as we provide actionable insights on how to leverage audience data for...

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Amplify Content Reach with Digital PR and SEO Visibility

For many marketers, it can be hard to see quantifiable returns on content marketing and SEO. With so much content being posted and optimized for search each day, how can you ensure that you’re getting...

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Enhance Home Selling With Content-Focused Consumer Journey

As 2016 inches closer, it’s clear that finding the right homebuyers is becoming more challenging for homebuilders. According a joint study from The National Association of Realtors and Google, nine in...

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Want to create connections? We’ve got the power – and it’s visual.

“Hang on, let me draw it for you.” I’ve lost count of how many times I’ve said that at work. Or the number of times over food a friend has grabbed the salt and pepper mid-sentence, illustrating their...

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